01
Audits & repairs — for any business whose web presence earns money
An audit you can audit.
We check what your marketing tools say is working against what's actually tracked, found, and converting — then prove every gap with a named, dated public source before we touch a single fix. Tallybrook is a small, verification-first growth practice. Whether your presence leaks — and where — is a checkable question, not a guess.
This page is written under the same rules as our audits: every claim is sourced or marked unverified. Nothing is estimated. The format makes every claim checkable — that's the point of the format.
02
The three accounts — five exhibits
Where a presence leaks.
A med spa, a law firm, and a roofing company sell nothing alike — but a web presence earns money the same way everywhere: it gets found, it gets trusted, it converts. Every account below is backed by a real exhibit in your audit, not an assertion.
Account the firstBe found
When someone needs what you do, you have to appear — in the map results, on the search page, and in the answer an AI assistant gives when they ask. That takes listings that agree with each other and pages that back them up.
Exhibit BDo the locations on your own pages match what your directory listings say?
Exhibit CDo you show up in the map pack when someone searches what you sell?
Exhibit DWhen someone asks an AI assistant, does it name you — or only your competitor down the street?
Account the secondBe trusted
Being seen isn't being chosen. People decide fast: how recent your reviews are, whether your name and phone number match everywhere they appear, whether your own site backs any of it up.
Exhibit ADoes your public rating match what your own site claims — and when did your last review actually land?
Account the thirdConvert
The visit has to become a booking, a call, or a form. That means a page matching what the person searched for, a contact flow with no dead ends, and measurement that records what actually happened.
Exhibit EIf a form gets submitted or a call comes in, does anything actually record it?
Entered against any business whose web presence earns money. Dental practices, HVAC companies, law firms, med spas, roofers — the goods differ; these five exhibits are what we check first regardless.
03
How a claim earns its place
One line of your audit.
Claim
⟨what we found in your presence⟩
Source
⟨a named public source — somewhere your customers can also look⟩
Collected
⟨the date we pulled it, to the day⟩
Status
Verified — or, marked in plain sight, Unverified
Tallybrook is not a team of experts, and it won't pretend to be one. It's one person — Javier — and the agents he runs. Agents collect the public record live — search results, listings, reviews, your own site. He checks every line against its source before anything is sent. A line that can't be verified is entered as unverified: never estimated, never borrowed from an “industry benchmark,” never quietly dropped to make the audit look tidy.
04
Proof, redacted
What one of these actually looks like.
Three real findings from three real, currently-live businesses — not case studies, no outcomes claimed. Names and addresses are withheld because we haven't asked their permission to publish, not because anything here is invented.
Exhibit A — Be trusted
“This business's homepage claims a 5.0-star average across verified reviews and links the word Yelp straight to its own listing — that listing shows 3.9 stars across 59 reviews.”
RedactedBusiness name and address withheld — public record, but we haven't asked their permission to publish it.
Exhibit D — Be found
“We asked a live AI assistant who's the best local home-services contractor for this exact repair, in this business's own neighborhood. It named three competitors, by name. This business wasn't mentioned.”
RedactedBusiness name and address withheld — public record, but we haven't asked their permission to publish it.
Exhibit E — Convert
“No GA4, Google Tag Manager, or Meta Pixel loads anywhere on the homepage. Two contact forms collect real information with no analytics event behind either one — the only script present is a generic page-view counter that can't say which visit turned into a lead.”
RedactedBusiness name and address withheld — public record, but we haven't asked their permission to publish it.
05
The engagement
You see the work before you pay for anything.
Everything up to the working session is built from public data — the same record your customers can see. No account access, no commitment, and everything we send is usable without ever talking to us.
Entry one
The audit
Built from live public data and sent to you finished. It's yours to keep — use it with us, with someone else, or on your own.
Cost to youNothing. No strings.
Entry two
The walkthrough
A five-minute deck that walks the findings in order of recovered value: what's leaking, what each repair stands to recover, what we'd fix first. Watched on your time, not ours.
Cost to youFive minutes, whenever suits.
Entry three
The working session
Only if the audit earns it. Forty-five minutes together: findings re-verified with account access — analytics, listings, booking — and the week-one fix list handed over before the call ends.
Cost to youForty-five minutes — and only if the audit earned them.
Entry four
The repairs
In order of recovered value — the most expensive leak first, by the audit's own receipts. Each repair is checked against the same public sources that proved the leak, so you can see the line move.
Cost to youMoney — the first entry that does.
06
Straight talk
Terms of the house.
Zero invented numbers
Every figure in an audit names its public source and the date we collected it. If a number can't be verified, it's marked unverified — never estimated to look complete.
No fake proof
No testimonials we didn't earn, no borrowed logos, no invented client list. We're new and we say so. The audit itself is the demonstration of the work.
The audit is yours either way
It's built from public information about your business, so it belongs with you — whether or not we ever speak.
Pricing, disclosed on the call
There's no rate card here on purpose — your account isn't generic. Setup and monthly cost are laid out on the working session, once we know what's actually broken, not before.
One word ends it
If we've written to you and you'd rather we didn't, reply “stop.” We never write again.
07
Closing entry
The next line in this ledger is yours.
Send your business name and where you work — a plain email is all it takes. The audit comes back free, built from public data, every line sourced and dated, yours to keep either way.